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AdvaMed’s Q4 2025 medical device litigation TV advertising report shows a strong start to the quarter followed by a typical year-end slowdown. Ad volume declined 6% from Q3, but total spending increased 6%, with November reaching a new monthly high of approximately $280K.

Medical device mass tort TV advertising ticked up in Q3 2025, with ad volume rising 19% and each month topping 1,000 ads. August led the quarter with more than 1,200 ads and about $234,000 in spending.

Medical device mass tort TV advertising saw a sharp downturn in Q2 2025, with ad volume falling 61% from Q1 and spending dropping 71%, from $2.5 million to under $740,000.